I posted a new educational video about just what a trademark is. I get a lot of questions and confusion from people who wonder exactly what a trademark is and what can function as a trademark. The video lays out the definition of a trademark and the various types for things that can serve as a trademark. This can range from normal tag lines and logos to colors, sounds, and even buildings. I hope the video is helpful.

http://www.youtube.com/watch?v=rDJNaD5bjzs&feature=plcp&context=C4cb83feVDvjVQa1PpcFNbkqvjZdIK2mXUhqvV8iPPMsIp7EJp-Fw%3D