Another University Trademark Case

Here is another trademark case involving use of a University trademark. This case involves the University of Alabama and a sports artist. This case shares many similarities with the UT Tower trademark case I am currently involved in. The question is how far are we going to interpret trademark law. Does any use in any context of University colors, labels, marks, etc. constitute likelihood of confusion or sponsorship? Or does there need to be some measure of competition between the parties? I believe the Supreme Court may have to decide this issue in the near future as Universities continue to push the frontier of trademark enforcement.