Keep Track of Your Trademarks

Even big entities like Sony sometimes forget to keep track of their trademarks. Sony has filed a Petition to Revive its trademark application for BloodBorne it registered on an intent to use basis for computer games. Sony claims that its reason for letting the mark lapse was unintentional. Luckily for Sony, it doesn't appear that a notice of abandonment was sent yet so the petition will likely be granted. According to 37 C.F.R. §2.66, the Petition to Revive must be filed within two months of receiving the notice of abandonment. Still, when filing intent to use applications it is best practice to keep track of your deadlines because the trademark office is not always so forgiving.