The hiring of Shaka Smart by the University of Texas may lead to a trademark dispute between UT and Smart’s former school Virginia Commonwealth University. Shortly after the hiring of Smart, Texas filed for trademark registrations for “Ho…
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Tags: Austin Entertainment Law, austin entertainment lawyer, Austin Trademark Attorney, austin trademark law, austin trademark lawyer., branding, Consumer Confusion, federal trademark registration, likelihood of confusion, Trademark Law, trademark registration, university of texas trademark
Many people, trademark lawyers included, do not give a whole lot of thought to state trademark rights. Instead, they focus on obtaining Federal rights culminating in a Federal registration. While the Federal rights are critical, I believe it is a mis…
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Tags: Austin Trademark Attorney, austin trademark lawyer., Consumer Confusion, dilution, Federal Anti-Dilution law, generic, likelihood of confusion, National Trademark Registration., Policing Trademark, state trademark registration, texas anti-dilution law, texas trademark, Trademark Bullying, Trademark Law, trademark registration
This is related to the post concerning trademark bullying. The purpose of trademarks is to prevent consumers from being confused as to the source of origin of particular goods/services. So when I buy a Pepsi cola I know just by looking at the name/de…
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