» Consumer Confusion

University of Texas Havoc Trademarks

The hiring of Shaka Smart by the University of Texas may lead to a trademark dispute between UT and Smart’s former school Virginia Commonwealth University. Shortly after the hiring of Smart, Texas filed for trademark registrations for “Ho… Read More
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Texas State Trademark Rights

Many people, trademark lawyers included, do not give a whole lot of thought to state trademark rights. Instead, they focus on obtaining Federal rights culminating in a Federal registration. While the Federal rights are critical, I believe it is a mis… Read More
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Policing Your Trademark

This is related to the post concerning trademark bullying. The purpose of trademarks is to prevent consumers from being confused as to the source of origin of particular goods/services. So when I buy a Pepsi cola I know just by looking at the name/de… Read More
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