Yesterday it was revealed that Coca-Cola was replacing its Coke Zero line of soft drinks with a new drink called Coca-Cola Zero Sugar. This is an interesting development for trademark lawyers because Coca-Cola has been engaged in a years long fight o…
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The hiring of Shaka Smart by the University of Texas may lead to a trademark dispute between UT and Smart’s former school Virginia Commonwealth University. Shortly after the hiring of Smart, Texas filed for trademark registrations for “Ho…
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Tags: Austin Entertainment Law, austin entertainment lawyer, Austin Trademark Attorney, austin trademark law, austin trademark lawyer., branding, Consumer Confusion, federal trademark registration, likelihood of confusion, Trademark Law, trademark registration, university of texas trademark
Even big entities like Sony sometimes forget to keep track of their trademarks. Sony has filed a Petition to Revive its trademark application for BloodBorne it registered on an intent to use basis for computer games. Sony claims that its reason for l…
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I posted a new educational video about just what a trademark is. I get a lot of questions and confusion from people who wonder exactly what a trademark is and what can function as a trademark. The video lays out the definition of a trademark and the…
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Most people are familiar with trademarks in logos and words. However, a lot fewer people realize that the actual packaging for a product and the design of a product can serve the same function as a trademark. This is known as Trade Dress. One promine…
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Many people seem unaware of the importance of obtaining a Trademark Registration for their brand. Whether you are a small band, a large corporation, or anything in between, a Trademark Registration is vital. Now many lawyers when asked why a Trademar…
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