» trademark registration

Coke Zero Trademark Battle for Nothing?

Yesterday it was revealed that Coca-Cola was replacing its Coke Zero line of soft drinks with a new drink called Coca-Cola Zero Sugar. This is an interesting development for trademark lawyers because Coca-Cola has been engaged in a years long fight o… Read More
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University of Texas Havoc Trademarks

The hiring of Shaka Smart by the University of Texas may lead to a trademark dispute between UT and Smart’s former school Virginia Commonwealth University. Shortly after the hiring of Smart, Texas filed for trademark registrations for “Ho… Read More
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Keep Track of Your Trademarks

Even big entities like Sony sometimes forget to keep track of their trademarks. Sony has filed a Petition to Revive its trademark application for BloodBorne it registered on an intent to use basis for computer games. Sony claims that its reason for l… Read More
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Texas State Trademark Rights

Many people, trademark lawyers included, do not give a whole lot of thought to state trademark rights. Instead, they focus on obtaining Federal rights culminating in a Federal registration. While the Federal rights are critical, I believe it is a mis… Read More
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I posted a new educational video about just what a trademark is. I get a lot of questions and confusion from people who wonder exactly what a trademark is and what can function as a trademark. The video lays out the definition of a trademark and the… Read More
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Policing Your Trademark

This is related to the post concerning trademark bullying. The purpose of trademarks is to prevent consumers from being confused as to the source of origin of particular goods/services. So when I buy a Pepsi cola I know just by looking at the name/de… Read More
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Why You Should Register Your Trademark

Many people seem unaware of the importance of obtaining a Trademark Registration for their brand. Whether you are a small band, a large corporation, or anything in between, a Trademark Registration is vital. Now many lawyers when asked why a Trademar… Read More
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